A New Social History of Pharmacy & Pharmaceuticals Festival

Day 5: Panel 11—Advertising Drugs and Pharmacy

Panel Chair: David Herzberg, University at Buffalo

Presenters:

• Erika Dyck, University of Saskatchewan, and Mat Savelli, McMaster University: “Methodological Challenges in the History of Drug Advertising”
• Jacques Guyot, Icahn School of Medicine at Mt. Sinai (NY): “‘This Formidable Foe Now Has a Conqueror’: Patent Medicine Advertising in British Guiana, 1880-1920”
• Wouter Klein, Freudenthal Institute, Utrecht University: “Newspaper Advertising and the Start of A Global Market for Drugs in the 18th Century”

The American Institute of the History of Pharmacy and the University of Wisconsin–Madison School of Pharmacy are pleased to host the virtual festival, A New Social History of Pharmacy & Pharmaceuticals. This five-day interdisciplinary Festival aims to generate a discussion related to the under-explored social history of pharmacy and pharmaceuticals.

The Festival will be a free online streaming event running from Thursday, September 24 through Tuesday, September 29, 2020.

Registration is required at https://bit.ly/3buR3cA