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University of Wisconsin-Madison

Project focus is enhanced pharmacist-physician communication

Michelle Chui, assistant professor in the Social and Administrative Sciences Division, was awarded a $50,000 grant from the Community Pharmacy Foundation for a project titled “Enhancing Physician Referral and Recommendation of Pharmacist Provided Medication Therapy Management (MTM) Services.”

The objective of the project is to facilitate a structured communication between local pharmacists and physicians for purposes of enhancing and encouraging physician referral and recommendation acceptance of pharmacist services. Chui is partnering with the Pharmacy Society of Wisconsin and the Wisconsin Medical Society to identify clinicians interested in collaborating.

The information gained will be thematically analyzed and synthesized into marketing tools that will help build awareness of MTM programs, lead to physician referrals, and increase acceptance of pharmacist-provided drug therapy recommendations. The work is intended to set a foundation for a two-pronged approach to patient care with physicians, in addition to pharmacists, recommending patient centered services.