{"id":42,"date":"2026-02-22T02:45:14","date_gmt":"2026-02-22T02:45:14","guid":{"rendered":"https:\/\/pharmacy.wisc.edu\/faculty\/voorheis-build-lab\/?page_id=42"},"modified":"2026-02-23T15:41:23","modified_gmt":"2026-02-23T15:41:23","slug":"people","status":"publish","type":"page","link":"https:\/\/pharmacy.wisc.edu\/faculty\/voorheis-build-lab\/people\/","title":{"rendered":"People"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Paula Voorheis, PhD Scientific Director Paula is a behavioral scientist who integrates best practices from behavioral economics, human-centered design, and mixed-methods research to advance digitally enabled health innovation. She partners with academic, industry, and government teams to co-design and evaluate digital tools that strengthen patient engagement, system navigation, and equitable care. Her work focuses on…","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pharmacy.wisc.edu\/faculty\/voorheis-build-lab\/wp-json\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharmacy.wisc.edu\/faculty\/voorheis-build-lab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pharmacy.wisc.edu\/faculty\/voorheis-build-lab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pharmacy.wisc.edu\/faculty\/voorheis-build-lab\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmacy.wisc.edu\/faculty\/voorheis-build-lab\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":6,"href":"https:\/\/pharmacy.wisc.edu\/faculty\/voorheis-build-lab\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":70,"href":"https:\/\/pharmacy.wisc.edu\/faculty\/voorheis-build-lab\/wp-json\/wp\/v2\/pages\/42\/revisions\/70"}],"wp:attachment":[{"href":"https:\/\/pharmacy.wisc.edu\/faculty\/voorheis-build-lab\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}