2014 UW Honorary Citation Report – Jensen Citation recipient Brian Jenson (left) with Dean Steve Swanson (right) Pharmacist Brian C. Jensen is a 1980 graduate of the University of Wisconsin-Madison with a BS degree in pharmacy. Most of his professional career has been in Two Rivers, Wisconsin. From 1991 to 2011, he was president of Lakeshore Apothacare, Inc., and operated two Medicine Shoppe Pharmacies. Mr. Jensen’s professional experience encompasses progressive community and hospital practice. He has been on the frontlines of the transformation of pharmacy practice, testing and expanding the roles of the pharmacist to include increased accountability for drug therapy outcomes. From the Concept Pharmacy Project to the American Center for Pharmaceutical Care to the Asheville Project to the Wisconsin Pharmacy Quality Collaborative, the constant has been a commitment to pharmacy patient care validated by recognition on a state and national level for innovation. Current activities have focused on defining and investing in practice excellence with the measuring, reporting, comparing and rewarding of its achievement as a force for practice change. Mr. Jensen has held numerous offices and served on various committees for professional associations. He has seven pharmacy publications and over 20 presentations at professional meetings. He has served on several UW School of Pharmacy committees and is currently on the Board of Visitors.